
From Burnout to Breakthrough: Building BAWDY Goals That Actually Motivate You
Many managers are excellent at setting goals. They are taught to tie objectives to key performance indicators, align targets with strategic plans, and monitor progress through data. On the surface, this seems like a recipe for success. But the truth is, many professionals continue to feel directionless or disengaged even when those goals are met. The reason isn’t a lack of effort or commitment. It’s that most traditional goals are built for systems, not for people. They keep the machine running, but they rarely speak to personal growth or purpose.