
Corporate Culture Messaging in Times of Political Change
In an increasingly interconnected and polarized world, corporate culture does not exist in isolation. It sits at the intersection of leadership, stakeholder perception, and broader political realities. A recent study from the University of New Mexico has added empirical weight to what many executives already sense intuitively: when national leadership or political orientation changes, organizations often shift how they describe and project their internal culture. These shifts are visible in earnings calls, public statements, and marketing language, reflecting how organizations attempt to navigate changes in the broader political and social environment.



