
Purpose Over Profit: Rethinking What Makes a Business Truly Productive
For years, productivity has been measured by traditional financial outcomes. Revenue growth, profit margins, and return on investment are the benchmarks that dominate boardroom conversations. These metrics are useful and necessary, but they do not tell the whole story. When organizations focus only on profitability, they often miss what makes their success sustainable. Efficiency and earnings can rise in the short term even as employee morale, customer trust, and long-term resilience begin to decline.




