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As AI transforms entry-level marketing work, employers are demanding skills that traditional education pathways struggle to deliver. This presentation examines the growing experience paradox and proposes apprenticeship-based models as a scalable solution for rebuilding job readiness in an AI-enabled economy.
This accepted presentation explores how student-run media platforms shape student engagement, satisfaction, and institutional commitment. By examining media consumption, participation, and perceptions of relevance and independence, the study positions student media as a strategic tool for strengthening campus connection and community.
Many organizations invest heavily in Generative AI but fail to see meaningful returns. This research examines why data-driven firms struggle to capture GenAI value, highlighting governance gaps, strategic misalignment, and cultural barriers that prevent AI initiatives from delivering on their promise.
Why do well-designed strategies fail under pressure? This research explores how anxiety and unconscious defense mechanisms shape strategic planning, offering a psychoanalytic framework to help leaders and scholars improve decision quality, adaptability, and organizational health.
This accepted presentation shares a Paraguay case study showing how ICT and geolocation integration can strengthen decision support, improve operational efficiency, and increase strategic visibility in public sector organizations.
Where mental distress and lack of insurance overlap, barriers to care multiply. This student research presentation uses Minnesota data to show how inequitable coverage patterns drive unequal health outcomes and why healthcare management decisions must be redesigned to address behavioral health equity.
This systematic review examines entrepreneurship training programs designed for underserved and underrepresented communities, highlighting the role of culturally responsive design, mentoring, and experiential learning in improving entrepreneurial outcomes. The research also identifies critical gaps in long term sustainability, access to capital, and community driven approaches, offering guidance for policymakers and educators seeking to promote inclusive economic development.
What truly drives employee engagement in science-based organizations? This empirical study of the National Science Foundation reveals that intrinsic motivation and leadership behavior play a far greater role than traditional supervisory support, offering new insights for leaders seeking to strengthen engagement and performance.
This interactive SAM International Business Conference workshop demonstrates how AI powered platforms are transforming career and professional development by expanding access, personalization, and impact. Led by Dr. Suj Chandrasekhar, the session includes a live demo and research insights from academic and industry settings.
Communication is often treated as information sharing, but high performing teams know it only matters when it shapes understanding and behavior. When leaders pay attention to how messages land, listen with intention, and tailor communication to their audience, alignment improves and confusion fades. This Management Monday article explores why communication is a leadership practice rather than a one time event, how listening drives clarity, and why culture is shaped through everyday conversations. Strong communication is not about saying more. It is about saying what matters in a way people can act on.
Social media influencers are reshaping how consumers engage with food and beverage brands. This presentation explores how authenticity, credibility, and digital engagement strategies influence purchasing behavior, drawing on a thematic analysis of influencer marketing research in the F&B industry.
This case study explores how structural inefficiencies in Colorado’s eviction system create uncertainty, financial risk, and operational challenges for landlords. By examining eviction as a managerial and policy issue rather than a purely legal one, the research highlights broader implications for accountability, governance, and market stability.
Artificial intelligence is reshaping digital commerce by transforming customer engagement, marketing strategy, and operational decision making. This presentation explores how AI-powered chatbots and predictive analytics enable more personalized, efficient, and data-driven e-commerce ecosystems while highlighting key governance and ethical considerations.
Artificial intelligence tools are changing how college students study, write, and manage their learning. From AI-powered writing support to personalized study aids, new forms of academic assistance are reshaping learning strategies while raising important questions about integrity, equity, and institutional responsibility. This presentation explores how AI-enabled academic support can enhance learning when adopted thoughtfully and governed responsibly.
As AI transforms entry-level marketing work, employers are demanding skills that traditional education pathways struggle to deliver. This presentation examines the growing experience paradox and proposes apprenticeship-based models as a scalable solution for rebuilding job readiness in an AI-enabled economy.
This accepted presentation explores how student-run media platforms shape student engagement, satisfaction, and institutional commitment. By examining media consumption, participation, and perceptions of relevance and independence, the study positions student media as a strategic tool for strengthening campus connection and community.