Artificial intelligence is rapidly reshaping the entertainment industry, influencing everything from content creation to contract negotiation. As studios, performers, and production companies adopt AI-driven tools, new legal and contractual questions are emerging. The intersection of artificial intelligence, entertainment law, and technological innovation now demands careful examination, particularly in areas involving contract review, statutory protections, and artists’ rights in the digital age.
In this in-person presentation within the At Large track, Tabitha Zapalski, Christopher Zapalski, and Laura Zapalski explore how AI is transforming contract law and legal frameworks in the music and film industries. Drawing from case law, legislative developments, and qualitative analysis, the session examines how traditional common law principles such as offer, acceptance, consideration, capacity, substantial performance, and material breach are being tested by emerging technologies.
The presentation highlights key legal risks associated with AI-assisted contract drafting and review, including issues of unauthorized image use, digital replication, employment contract modifications, and mitigation of damages. By analyzing notable case precedents and recent legislative initiatives, the authors evaluate how courts and policymakers are responding to technological disruption. Particular attention is given to evolving statutory rights and industry efforts to protect performers in an era of synthetic media and AI-generated likenesses.
Beyond identifying risks, the session offers practical recommendations for contract review procedures and legal strategies tailored to emerging challenges. The authors propose a framework to guide legal professionals, business leaders, and academic researchers in navigating AI-related contractual complexity while maintaining fairness, enforceability, and compliance. The discussion also considers how industry standards may evolve to promote resilience and adaptability within entertainment markets.
Authors and Affiliations
Tabitha Zapalski, Lynn University
Christopher Zapalski, Lynn University
Laura Zapalski, Warner University
For scholars, legal professionals, and business leaders working at the intersection of law and technology, this research provides timely insight into how artificial intelligence is redefining contractual relationships in creative industries. As innovation accelerates, understanding the legal implications of AI adoption is essential for safeguarding artists’ rights and sustaining a dynamic entertainment sector. Learn more about this presentation and register for the SAM International Business Conference at www.samnational.org/conference.