The programming committee for the 79th Annual SAM International Business Conference is pleased to announce the acceptance of the presentation, YOU Inc. – Establishing Your Brand on the Job by Corey Johnson.
We are thrilled to announce that the groundbreaking insights into the power of perception and personal branding will take center stage at the upcoming SAM International Business Conference. This presentation, based on a compelling academic paper, promises to illuminate the critical role that personal branding plays in shaping our professional journeys. The essence of the paper, which pivots on the intriguing research by Princeton psychologists Janine Willis and Alexander Todorov, reveals how a mere fraction of a second is all it takes to form a lasting impression of a stranger. This revelation underscores the profound impact of both verbal and non-verbal communication in crafting our personal brand.
The paper delves into the nuanced interplay between an individual’s unique attributes—referred to as “super powers”—and the perceptions of others. These personal characteristics, when harnessed correctly, can significantly elevate one’s professional brand in the workforce. The narrative draws a compelling analogy with Fortune 500 companies, which meticulously manage their brands through consumer research and storytelling, to argue that individuals, too, should adopt a similar approach to personal branding. It suggests conducting market research and crafting a unique story around one’s brand, akin to the strategies employed by these corporate giants.
A pivotal message from the paper, and one that will resonate deeply with conference attendees, is the emphasis on authenticity. In a world where conformity is often seen as the path to acceptance, the paper champions the courage to remain true to oneself. It articulates the difference between conforming and appealing, advocating for authenticity as a cornerstone of personal and professional development.
The upcoming presentation at the SAM International Business Conference is not just a discussion; it’s a roadmap for individuals looking to navigate the complexities of personal branding in the modern workforce. Attendees will be guided through the process of creating a personal brand, promoting it through effective storytelling, and ultimately, building trust with their peers and superiors. This session is poised to be a transformative experience for those looking to leverage their unique qualities towards achieving greater success.
Join us at the SAM International Business Conference to uncover the secrets to making perception your reality through strategic personal branding. Whether you’re looking to make a mark in your current role or seeking new opportunities, this presentation will equip you with the tools and insights to stand out in the competitive professional landscape. Don’t miss this opportunity to redefine your personal brand and set the stage for your next big achievement.
Join us online or in person at SAMIBC 2024 and see this great presentation and many more March 19 – March 23, 2024. For registration information visit www.samnational.org/conference.