In today’s business environment, data is abundant, but discernment is rare. Organizations regularly rely on dashboards, vendor reports, benchmarking studies, and internal analytics to guide strategic direction. Yet the ability to critically interpret quantitative research often lags behind the volume of data being produced. This academic presentation addresses that gap by focusing on the literacy required to move from data exposure to informed decision making.
Steven Holtzman of HumRRO presents an interactive session designed to strengthen management professionals’ ability to interpret, evaluate, and communicate quantitative research. Rather than emphasizing statistical formulas or technical computation, the presentation centers on critical thinking skills that enable leaders to assess the credibility, implications, and limitations of research findings.
Through real world case studies, attendees will examine how research design decisions influence business outcomes. Sampling strategies, measurement tools, data visualization choices, and reporting formats can all shape conclusions. Participants will explore how subtle methodological decisions can create dramatically different narratives from the same dataset. Understanding these dynamics is essential for managers who must evaluate vendor studies, internal analytics, and external research claims.
The session also highlights the strategic implications of data presentation. Numbers do not speak for themselves. How findings are framed, contextualized, and communicated to stakeholders often determines whether they influence action. Attendees will strengthen their ability to recognize bias, question assumptions, and present quantitative findings in ways that are both accurate and persuasive.
Grounded in applied management practice, the presentation emphasizes that data literacy is not just an analytical skill but a leadership competency. Effective managers must be discerning consumers of research while also serving as credible communicators who translate data into strategic insight. The session encourages collaborative discussion, allowing participants to reflect on their own experiences with data driven decision making.
Designed for educators, administrators, consultants, and management professionals, this in person session within the Educational Research and Measurement track equips attendees with practical tools to navigate an increasingly complex information landscape. Participants will leave better prepared to evaluate quantitative claims, challenge flawed interpretations, and use research responsibly to inform strategy.
Author and Affiliation
Steven Holtzman, HumRRO
This academic presentation will be delivered in person at the SAM International Business Conference. For more information on how to attend this presentation visit www.samnational.org/conference