Artificial intelligence is no longer confined to enterprise systems or research laboratories. It is embedded in smart home devices, recommendation engines, voice assistants, wearable technologies, and countless everyday consumer products. As AI integration expands into household environments, questions of privacy, trust, and data governance move to the forefront of consumer decision making.
In this virtual presentation within the Information Systems and Operations Management track, Faisal Kalota and colleagues from Ball State University examine how consumers perceive privacy and trust in AI-enabled products. Drawing on an IRB-approved exploratory survey of adult consumers, the study investigates attitudes toward data collection practices, perceived intrusiveness, trust in organizations, and confidence in consumer protection mechanisms.
Preliminary findings from 51 respondents reveal a consistent theme: consumers report low confidence in AI-enabled products regarding privacy and security. While many recognize the convenience and functionality these products offer, concerns persist about how personal data is collected, stored, shared, and protected. Participants express unease about transparency and question whether organizations adequately safeguard sensitive information.
The study combines descriptive and inferential analysis to better understand how perceptions of data use and intrusiveness influence overall trust. Early results suggest that privacy concerns are not isolated technical issues but central determinants of consumer satisfaction and long term adoption. As AI becomes embedded in everyday objects, trust becomes a strategic asset rather than a compliance requirement.
From an information systems and governance perspective, this research highlights the importance of responsible AI design, transparent communication, and robust data protection frameworks. Organizations deploying AI-enabled consumer products must proactively address privacy expectations to build confidence and sustain engagement.
Authors and Affiliations
Faisal Kalota, Ball State University
Jonah Cecil, Ball State University
Atefeh Jamil Pour, Ball State University
Eden Hathaway, Ball State University
This session is designed for students, professionals, and leaders interested in cybersecurity management, consumer behavior, and ethical AI integration. As AI adoption continues to scale, understanding consumer trust dynamics becomes essential for effective product strategy and governance. Learn more about this presentation and register for the SAM International Business Conference at www.samnational.org/conference.