In conversations about organizational health, leaders are often asked to balance innovation, profitability, and employee well-being as if they are competing priorities. This accepted scholarly research presentation challenges that assumption by examining what happened when a single, time-boxed experiment forced an organization to rethink how value is created, how work is structured, and how people are empowered.
This session presents a real-world case study from Quest.Edu, a global edtech organization serving millions of learners. In a two-week low-code development sprint led by a single individual, the organization launched a new product that generated $3 million in revenue within 48 hours. While the financial outcome was striking, the deeper impact was cultural. What began as a perceived disruption to established processes quickly became a catalyst for a healthier, more agile organization.
The presentation explores how artificial intelligence and low-code tools can act as accelerators of organizational clarity rather than sources of chaos. By enabling rapid experimentation, reducing dependency on rigid hierarchies, and shortening feedback loops, the initiative exposed inefficiencies embedded in traditional workflows. It also highlighted how trust, autonomy, and psychological safety play a critical role in unlocking innovation at speed.
Central to the discussion is the concept of empowering people rather than protecting systems. The case demonstrates how leadership support, clear constraints, and a willingness to tolerate short-term uncertainty allowed teams to move faster while improving morale and engagement. Rather than diminishing roles or eroding accountability, AI-supported development reframed how contributions were valued and how success was measured.
Designed for leaders, scholars, and practitioners interested in healthy organizations, this session offers practical insight into how AI-driven experimentation can strengthen culture while delivering measurable results. Attendees will leave with a clearer understanding of how small, well-designed experiments can produce outsized outcomes when organizations align technology, leadership intent, and human capability.
Author and Affiliation
Caio Pinna, Quest Edu
This presentation will be delivered in person at the SAM International Business Conference and invites participants to engage with a case that reframes digital transformation as a pathway to both performance and organizational well-being. For more information visit www.samnational.org/conference.