Professional presence is more than how you show up. It is how you are remembered. In today’s competitive and highly connected workplace, cultivating a clear and authentic personal brand has become essential for building credibility, influence, and long-term career success. This accepted interactive workshop focuses on helping professionals intentionally shape how they are perceived and how they represent themselves across organizational and industry settings.
Designed as a highly engaging virtual session, the workshop guides participants through structured reflection on their current professional presence and how well it aligns with their goals and values. Presenters introduce a practical framework for professional branding centered on communication, visibility, credibility, and alignment with organizational culture. Real-world leadership and business examples illustrate how professional presence influences collaboration, advancement, and effectiveness at every career stage.
Participants will actively apply these concepts through breakout discussions, live polling, and hands-on exercises. Attendees will draft or refine personal brand statements, exchange peer feedback, and explore concrete strategies for increasing confidence and visibility in meetings, collaborations, and professional interactions. The session emphasizes authenticity, ensuring that professional presence is not performative, but grounded in personal strengths and values.
Whether participants are entering the workforce, navigating a career transition, or refining their leadership voice, this workshop offers adaptable tools and actionable takeaways. By the conclusion of the session, attendees will leave with greater clarity around their professional identity and practical steps to elevate their presence with confidence and intention.
Authors and Affiliations
Diana Singer, Spring Hill College
Caroline Diez, JPS Health Network
Join us at the SAM International Business Conference for this interactive virtual workshop focused on professional growth and career readiness. Participants from anywhere in the world can engage in real-time discussion and skill-building activities designed to strengthen professional presence.
Register to attend the conference at www.samnational.org/conference and invest in the skills that shape how you are seen, remembered, and trusted at work.