The programming committee for the 79th Annual SAM International Business Conference is pleased to announce the acceptance of the presentation, Strategies Adopted by Firms to Survive Their Businesses in Sub-Saharan Africa by Nyuonguo Kenneth Nsom, Jet Mboga, and Fabien Sundjo.
In the rapidly evolving business landscape of Sub-Saharan Africa, amidst its daunting economic challenges, a groundbreaking study has emerged, offering a beacon of hope and direction for firms striving for survival and success. This pivotal research, meticulously conducted by a team of esteemed scholars, is set to be presented at the prestigious SAM International Business Conference, marking a significant milestone in the quest for sustainable business strategies within the region.
The study delves deep into the strategic maneuvers adopted by firms in Sub-Saharan Africa to navigate through the turbulent economic waters that characterize the region. With a keen focus on evaluating the efficacy of these strategies, the research aims to lay down a robust framework for business success, tailored specifically to the unique challenges and opportunities present in Sub-Saharan Africa. Employing a rigorous quantitative methodology, the researchers engaged with a wide array of firms through a comprehensive questionnaire, shedding light on the practical approaches businesses are taking to ensure their continuity and growth.
The findings of the study are both enlightening and pragmatic, revealing that firms are increasingly leaning towards the introduction of novel and unique products or services as a cornerstone strategy for differentiation and competitive advantage. Furthermore, the research highlights the critical role of enhancing the business acumen of decision-makers through advanced academic knowledge, alongside the deployment of effective business sensitization methods and strategic pricing adjustments to bolster product sales. These strategies, as identified by the study, are not mere theoretical constructs but have shown tangible success rates, offering a lifeline to businesses in a region fraught with economic volatility.
Perhaps most compelling is the study’s exploration into the sectors that hold the most promise for success within Sub-Saharan Africa. Agriculture, health, provision, and building materials emerge from the research as the leading industries where strategic investments and focus could yield significant dividends for businesses. This sector-specific insight is invaluable for firms looking to not only survive but thrive in the Sub-Saharan African market.
As this seminal study is poised for presentation at the SAM International Business Conference, it stands as a testament to the critical importance of empirical research in shaping the future of business in Sub-Saharan Africa. The conference, renowned for bringing together the brightest minds in international business, provides the perfect platform for disseminating these findings, sparking dialogue, and fostering collaboration among scholars, practitioners, and policymakers.
In conclusion, this study not only offers a comprehensive analysis of the strategies employed by firms to survive and succeed in Sub-Saharan Africa but also serves as a strategic blueprint for businesses operating in the region. The insights garnered from this research are poised to influence decision-making processes, strategic planning, and policy formulation, ultimately contributing to the economic resilience and growth of businesses in Sub-Saharan Africa. As the global business community turns its attention to the SAM International Business Conference, the anticipation builds for the rich discussions and transformative ideas that this presentation is sure to ignite.
Join us online or in person at SAMIBC 2024 and see this great presentation and many more March 19 – March 23, 2024. For registration information visit www.samnational.org/conference.