The programming committee for the 79th Annual SAM International Business Conference is pleased to announce the acceptance of the presentation, Preparing Graduates for Life’s Challenges: A Call for Mandatory Financial Literacy in Higher Education by Biff Baker and Joshua Wilson.

In an era where financial literacy is increasingly recognized as a cornerstone of economic empowerment, a groundbreaking research paper is poised to make a significant impact at the upcoming SAM International Business Conference. This comprehensive study delves into the multifaceted world of financial literacy education, with a keen focus on its application and effectiveness across a spectrum of educational institutions, from secondary schools and community-based programs to higher education, specifically highlighting its influence within Hispanic populations.

The research synthesis offers a comparative analysis that uncovers the varied determinants of financial literacy, instructional strategies employed, and the demographic factors at play. One of the pivotal revelations of the study is the identification of distinct variations in how financial literacy is influenced and taught across different educational settings and demographic backgrounds. This nuanced understanding lays the groundwork for more tailored and effective educational interventions.

In response to the findings, the paper puts forth a series of recommendations that call for a comprehensive approach to financial education. It advocates for the enactment of sweeping financial education legislation, a refinement of curricular offerings to more accurately address critical financial topics, and the adoption of more inclusive teaching methodologies. These recommendations are aimed at fostering a more financially literate society, equipped to navigate the complexities of the modern economic landscape.

Looking ahead, the paper outlines a future research agenda that underscores the need for targeted interventions. It suggests that future studies should focus on the development and assessment of financial literacy programs specifically designed for Marketing and other Business students at Hispanic Serving Institutions. Furthermore, it emphasizes the importance of longitudinal assessments to gauge the long-term effectiveness of these programs, as well as a deeper exploration into the sociocultural factors that influence financial literacy.

By shedding light on these critical aspects, the research offers a solid foundation for the development of targeted financial education initiatives. It underscores the significance of understanding the dynamic interplay between financial literacy and various influencing factors, especially within the context of Hispanic communities. As this paper is presented at the SAM International Business Conference, it is set to spark meaningful discussions and inspire further research in this vital field, ultimately advancing the collective understanding of financial literacy dynamics and its implications for educational practice and policy.

Join us online or in person at SAMIBC 2024 and see this great presentation and many more March 19 – March 23, 2024. For registration information visit www.samnational.org/conference.