The programming committee for the 78th Annual SAM International Business Conference is pleased to announce the acceptance of the presentation Electronics Utilization By Consumers: Antecedents And Impact On Consumer Positivity by Gregory Black, Clayton Daughtrey, Jeffrey Lewis, and Mick Jackowski of Metropolitan State University of Denver.
Presentation Abstract: A sample of consumers ranging in age from late teens to 65 is used to examine the impact of demographic antecedents on three consumer electronic utilization variables. Then, the impact on these electronic utilization variables on positive consumer characteristics is examined. Strong support is found to indicate the various impact the antecedents have on consumer electronic utilization. Findings also suggest the influence of these electronic utilization variables on positive consumer characteristics. The non-findings are discussed and future research is suggested to further examine the relationships included in the research model in this study.
Join us online to see this great paper and many more March 13 – March 18, 2023. For registration information visit www.samnational.org/conference.