The programming committee for the 77th Annual SAM International Business Conference is pleased to announce the acceptance of the presentation Assessing Some Important Factors for BDA Project Success, authored by Tor Guimaraes, Curtis Armstrong, and Edwin Baidoo of Tennessee Tech University.
Presentation Abstract: To be successful, Big Data Analytics (BDA) applications must be capable of producing actionable information useful to support managerial decisions throughout the organization. Some authors have proposed that BDA projects differ from IT projects by requiring extra analytical capabilities, special software, and more specialized application developers to enhance decision modelling effectiveness. This study empirically tests the importance of some factors proposed in the literature as likely to improve the success for implementations of BDA applications. The results corroborate the importance of these factors by explaining a substantial percentage of the variance in decision modelling effectiveness.
Join us online to see this great paper and many more March 31 – April 2, 2022. For registration information visit www.samnational.org/conference.