The Cincinnati chapter sponsored a very successful “Early Warning Sales Forecasting Seminar” on February 14. John W. DeWolf, vice-president of corporate research for Cahners Publishing Company and a renowned expert in the field of forecasting, was the seminar leader.
Over 100 sales, marketing, production, purchasing, and planning executives from Cleveland, Indianapolis, Chicago, Philadelphia, and Louisville attended the meeting, working from 9:00 A.M. to 4:00 P.M. on their own company’s figures to develop one- and two-year economic forecasts. DeWolf gave a generally optimistic forecast for business conditions during the next year, but stressed the need for accurate sales forecasting in any economic climate.
Selections of the seminar’s highlights were telecast on the evening news coverage of WCPO-TV in Cincinnati. SAM-NI
This SAM News International article is from our historical archive, information provided is for reference and archival research about the activities and developments of the Society.